Oddly enough, planning a wedding to me is just like branding. It has been a tad stressful, but it’s been my mission to find joy and love in all I do this year. Finally I’ve found my sweet spot when it comes to planning which actually worked to your advantage today. The things I love about wedding planning (color coordinating, themes, stationary, fonts) ultimately translate in the business world as branding. I know how stressful it can be trying to figure out visually what you want your business to convey, especially when trying to work with a web designer. That’s why I wanted to create a simple visual branding style guide for you to use and I’ll tell you how to use it below.
What is a branding style guide?
A visual branding style guide is a representation of all
of the visual aspects of a brand at a glance. See an example of how a brand
guide for Kelley With Love might look.
Why do I need one and how do I use it?
You need a visual branding style guide because if you
are planning to launch a business, website, or blog you want it to be easily
identified as your business.
How will this help my business?
You can use a visual branding style guide to send to a
web designer when building your website, to plan photo-shoots, and to maintain
consistency across social media channels among many other things.
A visual branding style guide will help you stay
visually consistent in your offerings, on social media, and is an easy way for
other brands to tell if a collaboration would be a good fit between you and
their company.
What to consider when creating a visual branding style
guide.
Color
Palette
Logo/Imagery
Fonts
Style
Patterns
For a more in depth look at each of these areas
sign up here to get the Visual Branding Style Guide Cheat Sheet and a behind the scenes look at the making of the Kelley With Love Visual Branding Style Guide.
Very informative Kelley! I was just looking for something like this to help me get the visual look together for my blog.
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